Real-time bidding the auction system|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers concurrently place bids for ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their a

Push notifications have emerged as a powerful tool for increasing user engagement in the digital landscape. By delivering timely and relevant messages directly to users' devices, here apps can hold their attention and prompt desired actions. However, crafting effective push notifications requires a nuanced approach. Analyzing user behavior and pre